Procter & Gamble
Spring 2022 + Fall 2022 / Internship
A reflection and display of some of my work after spending two semesters as a Brand Expression Design Co-op at The Procter & Gamble Company.
OVERVIEW
During my two co-op rotations at P&G I worked on two design teams and was involved in a wide breadth of projects. My first semester, I worked on the Beauty Care design team, specifically with P&G’s Haircare brands (Pantene and Next of Us). I was asked to return my following co-op semester and was placed in the Fabric Care Innovation design studio, developing assets for future venture of the business.
Because of Procter & Gamble’s confidentiality guidelines, I am only able to show projects that are officially launched. I am not able to show the majority of my work with Procter & Gamble, but if you would like to hear more about my process and the projects not included on this page, contact me here.
Fabric Care Innovation Design
During my last co-op semester, I led research exploring new brand elements for future products lines from existing brands, developed a holistic approach to storytelling with environmental graphic design to create a working showcase/studio space for the team, gained knowledge on business strategy and how business needs and design work together.
Below is part of my environmental graphics project where I was challenged to create a working studio / showcase space for the Fabric Care Innovation Design (FCID) team.
My objectives for this project were to brand the space with FCID brand guidelines, develop a layout that supports designers and their work, and overall serves as a multifunctional space for showcasing and creating work.
FCID Studio Brand Guidelines
STRATEGY
This drawing maps out where I integrated the brand in the space, but also how I chose to position the brand. Brand elements need to achieve different things in different spaces.
Where the brand is announced, I integrate iconic brand assets, like the logo and main color palette.
The brand amplifies the experience when the brand is present, but doesn’t overpower and supports the information.
The areas where the brand is explained, the brand is secondary to the information heavy elements.
ENTRANCES
Objectives: announce
Inviting welcome, provide a landing spot, allude subtly to direction should follow, and grant a great first impression
PROJECT SPOTLIGHT VINGETTE
Objectives: explain
Create a space that can be easily changed/modified for a specific project, house several projects at a time while looking cohesive, and entice the viewer to interact with products on display.
PORTFOLIO SHOWCASE
Objectives: amplify
Create a semi-permanent display that showcases large scale projects from the portfolio, incorporates print, digital, and 3D components, and is immersive and interactive.
Beauty Care
While in Beauty Care I developed a brand identity proposal for a newer brand, designed and then drafted a UI prototype for the brand’s website, executed various package designs for Pantene and Next of Us (two of which are on shelf), and created several digital and print advertisements.
created a unique holiday package for Next of Us products that hit the shelves of Walmart in November 2022, designed the full outside of the package and finalized the artwork for print
Next of Us Holiday Package
developed a variety of social media assets for the brand Next of Us: illustrative yet informational posts to catch the eye of the Gen-Z consumer
Next of Us Instagram Illustrations
created artwork that reflected the identity of one of P&G’s oldest brands, and finalized the artwork for print that hit the shelves in November 2022
Pantene Holiday Packages
December 2022, me and my first package on shelf ☺
