ripple publication
fall 2021 / personal + class project
An environmental activism publication that encourages corporations to become aware of how their actions affect the Earth.
BRAND DESIGN
LAYOUT DESIGN
GRAPHIC DESIGN
OBJECTIVE
I aim to create an environmental activism publication that has a clean and concise typographic wordmark, a meaningful and consistent visual identity, an eye-catching cover that represents the concept and has a presence on shelf, and structured cohesive spreads.
GRID SYSTEM & LAYOUT PROCESS
WORDMARK
Aktiv Grotesk brings a clean professional look to this business-minded publication. The staggered “+” represents the need to “add” environmental awareness to business practices.
PROCESS
